At Relevation Research
The consumer on their smart phone
Sales of smart phones have reached 1.2 billion worldwide and shoppers are on the move. Capturing the behavior of mobile consumers and understanding their experience is critical for your business today.
Survey: Fast Food Going to the Dogs
People food is the new dog food.
One of every six American households orders fast food for a dog during at least some of their drive-thru or take-out visits, according to a new survey by marketing research firm Relevation Research.
About one-third of dog owners report going through the drive-thru with their canines while about four out of five of those say they order something specifically for their pet.