From July 29 to August 29, 2014, the ALS Association received over $100 million dollars in donations due to the Ice Bucket Challenge. In the same time period a year ago, the association raised just $2.8 million. 
The Challenge was spread through Facebook and television according to a recent survey*. Overall, 9 out of 10 Americans polled were aware of the Challenge with 44% of them learning of it through Facebook. Younger groups heard of it on Facebook significantly more often — 77% for those age 18-24 and 68% age 25-34 — while older people heard of it via television — 48% age 50-64 and 59% age 65+.
Of the 90% that knew of the Challenge, 11% actually poured the water over their head. One of them was the daughter of our own Shulie Packer. Good going!
*Source: Polaris Marketing Research (9/3/2014)