People are always looking for a good deal. So, it’s not surprising that over 83 million people worldwide subscribe to Daily Deal websites, such as Groupon and Living Social for savings on restaurants, travel, events, etc. And the number keeps growing!
After learning that some textbooks in Asia suggested all Americans wear their shoes indoors, Relevation hypothesized that wasn’t true. We undertook a research survey among a representative sample of 1,500 Americans to understand street/outdoor footwear inside. Although we disproved the “all”, it was still the majority. Overall, Americans claim to be wearing shoes 60% of the time spent indoors. Men wear their shoes indoors more than women.
Just over one quarter of Americans do claim they never wear shoes indoors. 
When not wearing shoes, socks (88%), going barefoot (68%) and then slippers (62%) are the most popular alternatives. Females are more likely than males to utilize slippers, flip flops or go barefoot.
How many pictures are being taken???
Source: Quirk’s – November, 2013
Our data visualization expert has three top tips for creating a clean report. However, it is important to remember that in writing a report you must first find the story, then do your analysis homework, and finally support those findings.
Each year Relevation commits their time and expertise to perform pro bono work for a group or cause that directly impacts people’s lives in a positive and lasting way. This year we have chosen the Tuberous Sclerosis Alliance (TSA), an organization dedicated to finding a cure for tuberous sclerosis complex (TSC) while improving the lives of those affected.
TSC is a genetic disorder that causes non-malignant tumors to form in many different organs, primarily in the brain, eyes, heart, kidney, skin and lungs. Nearly 1 million people worldwide are estimated to have TSC, with approximately 50,000 in the United States.
In 2013, Relevation provided pro bono marketing research to the Alliance to further their mission.
For more information about the TSA and TSC see http://www.tsalliance.org/
