15 articles Articles posted in Relevation Polls

Driving While Distracted

by on June 12, 2015, 0 comments

Over half of US drivers report they eat or drink (73%), adjust controls in their cars (67%), talk on the phone (57%), or use their GPS (55%) while driving. As might be expected, the percent of drivers engaging in an activity is inversely proportionate to those who perceive it as being dangerous although there are a few exceptions.

Using a GPS, however, is perceived by 86% of US drivers as being dangerous — but 55% do engage in this activity while driving.

Across all drivers, the highest incidence of reported accidents or near misses happen because of daydreaming and texting (despite the low incidence of drivers claiming to engage in these).  Searching for personal items and dealing with children/pets result in the next highest incidence of accidents/near misses.

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One Liver Breakfast Biscuit, Please!

by on April 8, 2015, 0 comments

As pet pampering continues to explode with monogrammed bedding, massages & spa treatments, creative grooming, organic food & treats, Relevation explored the number and nature of QSR outings for the dog in a recent nationally-representative online poll. Close to one third of dog owners take their lucky pup to one or more popular QSRs to enjoy a snack or meal with the average number of chains visited 2.9. The number of claimed visits total over 1 Billion trips annually.

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Over two fifths order food and drinks directly off the regular menu for the dog (if you call “Puppuccino” at Starbucks off the regular menu).

But one in four are ordering specialty designer type dog goodies at restaurants that cater to the pooch.  Current offerings such as the Pup Cup, Bag O’Bones, Pup Cakes, Pooch-ini are growing in popularity.  Some are offered gratis; others go for as much as or more than regular menu items.

DoggieSundae2According to the 2013/14 APPA National Dog Owners Survey, there has been a gradual decrease in purebreds. Rescue has become the new fad with empty nester owners eager to make it up to the dog for his rough start in life.

The way to the dog owner’s heart (and wallet) is through the dog’s stomach. QSRs can capitalize on this and make themselves the go-to destination for doggie visits.

Vitamin & Supplement Manufacturers Target Millennials

by on February 24, 2015, 0 comments

Despite the lack of evidence based on clinical trials and studies conducted via medical and government agencies about the positive effects of vitamins & supplements in promoting health, the multi-billion dollar industry continues to grow.  And Millennials are the next key target with introductions designed to appeal to them in terms of naming, packaging and form:

  • Solis Nutritional superfood blends
  • Fire Cider elixir
  • Boku Super ‘shrooms

Relevation took a look at the current state of affairs:

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Although the major reasons for use are to promote basic overall health and habit, additional reasons for use pop based on the type of complementary and alternative medicine (CAM).  Millennials are most strongly attached to Superfoods with 74% claiming they have been Top 2 Box effective for them, and 80% Top 2 Box believing they are across the board.

There appears to be a gap in delivery regardless of age.  Consumers believe the “hype” potential in terms of efficacy of each CAM more than each has actually delivered for them personally.

 

I Want My Steak “Made in America” But My Wine Can Be From Italy

by on February 5, 2015, 0 comments

Preference for “Made in America” differs by product category based on some research we recently conducted among a representative sample of U.S. consumers.  Domestically-produced goods claim to be preferred most for Beef, Flags & Patriotic Items and Pet Food & Treats, with preference least in terms of Wine.

Preference is stronger than average among . . . 65+, those in the South, Caucasians, and those in households with members now or previously serving in the U.S. Armed Forces.
Coffee netted the highest percentage of all categories with consumers preferring products made outside America, but at only 10%.
ARR_blog_MadeInAmericalthough no differences were noted Females versus Males overall, Females are more passionate about “Made in America” in conjunction with several specific categories: Beef, Pet Food/Treats, Cosmetics, Electronics, Home Appliances, Clothing, Toys, Wine, Furniture and Patriotic Items.

Preference for “Made in America” is eroded somewhat, although it remains strong, if the price tag increases.

Checkout Aldi

by on November 14, 2014, 0 comments

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