2 articles Articles posted in Grocery Shopping
Does the Direction You Shop for Groceries Really Matter?
Much has been said and written about how the average grocery basket is higher among those who navigate the store going counter-clockwise versus those who take a clockwise path. This has been hypothesized to be the effect of the side of the road we drive on and our psychological comfort, a right brand expressive state, and/or since being right-handed is more common, a greater ease of grabbing and loading the basket. But when Relevation polled a representative sample of shoppers about 1,800 past month grocery trips across 12 different channels/types of channels, here’s what we found:
