Exhaustion and burnout with current social media network/media sites continue among 18-34 year olds.
Compared to last year’s Relevation findings on social networking/media sites, only usage of Pinterest was up among 18-34 year olds, but positive associations among users have slipped significantly two years after launch (i.e., it’s less interesting, exciting and unique) and associations with being dated increased.
Facebook, on the other hand, dropped in interactive, fun, convenient, interesting, innovative, exciting, unique and for someone like me perceptions among this important young target. At the same time associations with painful grew.
Even Youtube netted decreased perceptions of engaging, fun and for someone like me while associations with boring were up.