Much has been said and written about how the average grocery basket is higher among those who navigate the store going counter-clockwise versus those who take a clockwise path. This has been hypothesized to be the effect of the side of the road we drive on and our psychological comfort, a right brand expressive state, and/or since being right-handed is more common, a greater ease of grabbing and loading the basket. But when Relevation polled a representative sample of shoppers about 1,800 past month grocery trips across 12 different channels/types of channels, here’s what we found:
