Strategic and Foundational Research
Strategic and Foundational Research
Our powerful insights into strategic views of market opportunities will help you develop new brand and marketing initiatives.
Including:
- Conjoint/Discrete Choice Studies
- Market Segmentation
- Needs Assessment
- Understanding Buying Behavior and Motivation
- Attitude and Usage
- Customer Satisfaction
- Brand Positioning
- Brand Equity Measurement/Extension
- Corporate and Brand Image
- Social Media Deep Dives