Evaluative Testing and Optimization
Concept and Idea Screening – Product Testing – Positioning – Packaging – Pricing – Tracking
Strategic and Foundational Learning
A&U – Segmentation – Social Media
Exploratory Qualitative
Focus Groups – Ethnographies – Mobile – Online – Kickstarter Workshops
Advanced Statistical Tools
Optimization – Segmentation – Multidimensional Scaling – Improvement/Refinement – Probability Models – Price Sensitivity Modeling
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